White label
Your service, under your own name
Riders see your brand, your languages and your network — one app for every zone, with Shotl running underneath.
Examples of white-labelled projects
Services riders know by their own name
Torre Baró, SpainElMeuBusTMB’s on-demand bus for Torre Baró: one app for every zone, with riders signing in with their own TMB account.See case study
Wolfsburg, GermanyMOVE ShuttleVolkswagen’s own branded staff shuttle, in German and English, linking buildings and trains.See case study
Lisbon city centre, PortugalXbusCarris’s first inner-city on-demand service, with booking and the live vehicle map under its own brand.See case study
Munich Airport, GermanyMunich Airport staff shuttleThree shared minivans replacing seventy pool cars, branded as the airport’s own service, not as a supplier’s.See case study
Rabat & Benguerir, MoroccoUM6P campus appDaily campus rides and code-controlled event transport, in the university’s own identity.See case study
Alto Garda, ItalyBus&GoA name and a service visitors recognise straight away, run in the Garda Trentino livery across 110 stops.See case study
Piacenza, ItalyTuobusAn on-demand night service under the authority’s own name, on iOS and Android.See case study
Helsinki, FinlandFABULOSAutonomous buses in public service, with the rider app published under the pilot’s own brand.See case study
White label
Everything that carries your name
Riders see your brand, in their language, in one app — and only your service inside it.
- Your brand, appliedLanding page, logo and colours are configured per deployment — your palette, or a neutral one.
- Your service nameRun the service under your own name and your own trademarks, not ours.
- One app, every zoneA single app per operating system covers every zone in your service — no download per town.
- Your languagesFully configurable per language, so the app speaks the way your riders do from day one.
- Your sign-in, if you have oneRider login through your own identity provider, so existing accounts work. Registration fields are configurable.
- Only your service appearsNo other operator’s service, and no marketplace of alternatives competing for the rider.
FAQ
The questions we hear most
What can we brand?
The app's landing page, logo and colours — your own palette or a neutral one — configured per deployment.
Will the service carry our name?
Yes. A white-label licence lets you run the service under your own service name and your own trademarks.
Is it one app per zone?
No. There is one app per operating system, covering every zone you integrate.
Will riders see other operators' services?
No. The app shows only your demand-responsive service — no other operator and no marketplace of alternatives.
Can riders sign in with their existing accounts?
Yes. Rider login can be integrated with your own identity provider, so existing accounts work. Registration fields are configurable too.
Which languages can it run in?
Any — the app is fully configurable per language.
